How to Sell Yourself In a Job Interview


Use these tips to sell yourself in a job interview by showing your strengths without appearing arrogant, cliché, or desperate.

It can be challenging to sell yourself in a job interview if you’re not in sales. You don’t want to sound arrogant, stilted, or desperate. However, when it comes to job interviews, learning how to present yourself convincingly is crucial.

With a little effort, however, you can learn to speak confidently about your skills, knowledge, and career.

These tips can help you improve your interview performance and land a job offer.

Make a statement about who you are

Many hiring managers form first impressions based on what they wear. Vicki Lind, a career and employment coach, based in Portland, Oregon, says the proper attire for an interview depends on the company you’re interviewing with and the organization’s culture.

Try to dress a step above the employees,” she recommends.

It would be better if you also were physically confident. Your body language should reinforce what you’re trying to sell,” says Gia Ganesh, Atlanta-based career coach.

In other words: Nonverbal cues such as eye contact, hand gestures, posture, and tone of voice are essential when you’re trying to sell yourself in a job interview to a hiring manager.

Tailor your elevator pitch

Ganesh says you should prepare a 30- to 60-second self-introduction in advance. However, this elevator pitch should be tailored to the type of job you’re applying for.

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Ann Marie Segal, an executive coach in Stamford, Connecticut, says, “There is no one elevator pitch that works for everyone.” You need to address the company’s pain points.” After all, your goal is to present yourself as someone who may help solve their problems.

Look carefully at the job posting to understand the company’s requirements and job description, and tailor your pitch accordingly.

Look at the company’s website and social media pages, read the mission statement, recent press releases, and initiatives the company is working on, research what is most important to the company, and tailor your presentation accordingly.

Prepare meaningful anecdotes

Regardless of what business you are in, you should expect to be asked behavioral questions during the interview.

For example, “Tell me about a situation where you suffered a setback” or “Tell me about a situation where you had to deal with a difficult colleague” these questions ask you to provide examples from your past work experience.

Unfortunately, many job seekers fail at this very point.

Executive coach Bill Cole, the author of The Interview Success Guide, says, “Many people can tell a great story, but most leave out the impact of their report on you, the participants, and the company.

That means you must remember to talk about the consequences of your actions.

To tell a compelling anecdote, Cole recommends using honest feedback to highlight your contribution. Use real stories about how your solution was recognized and how it impacted the business.

Also, explain any awards or recognition you received. Tell how your former bosses raved about you to their colleagues and how your project is still going years later.”

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Ask valuable questions

The secret to making yourself distinguished from other job seekers is simple. Ask valuable questions. Cole says these pithy but unusual questions show that you are a deep, curious, and persistent researcher.

Ask at least one diplomatic question that confirms your interest in what the company is currently working on. For example, “Does your new product have x, y, or z features?” Ask the question.

After the interviewer answers, offer your creative thoughts on the subject, Cole says.

Always quantify your value

When describing your accomplishments, it’s essential to use precise numbers. Instead of saying, “I managed a successful project,” Cole recommends saying, “The project I managed, reduced costs by 30%, reduced time to completion by five days, and brought in seven large new clients in the first seven days.”

Also, avoid empty phrases like “hard worker.” or “team player”  Instead, back up your claims with relevant stories that show how you’ve used your skills in the past.

Saying the correct things

If you’re not exceptionally comfortable talking about yourself, the interview will be more awkward than it needs to be.

The key to finding your rhythm? Practice. Need to practice? Many free websites offer interview insights, career advice, and job search tips delivered straight to your inbox.

You’ll learn how to answer every question – from why you want the job to your weaknesses – in a way that brings out your skills and values.